When I set off on the journey to open Turn, the goal was to really find a home for my program, Dance Trance. However, it was clear from the start that the space we found and transformed in Scott's Addition needed more than just DT. It needed to give a home to other classes just like it. Classes that were unique, challenging and inspiring. That lead me to a woman I had met two years before. Just a chance meeting at an outdoor fitness festival in Richmond.
Seo and I instantly hit it off but she was clear from the start, she didn't want to own, manage or run a fitness studio. She just wanted to bring her fitness programs (Fighting Fit and Pound) along with her personal training to one location. Through some brainstorming we created Bootcamp, and eventually brought along Surf and later, Sculpt. Those programs evolved because of Seo's expertise, drive and natural ability to create fun, new fitness experiences.
Because I was working full-time as a journalist and a mom, Seo often answered the call for whatever TURN needed. She grew our brand, managed the studio, hired and trained several amazing instructors and also welcomed hundreds of faces into TURN day after day.
She was with me in good times like when movie stars and news stations visited TURN and rough times like when leaky roofs, torn up city streets and snow packed sidewalks forced us to temporarily close and she made a connection with clients and the area business owners who were pulling for our success. She often pushed me out of my comfort zone, helping me to take risks I might not have ever taken and she helped me to meet fellow girl bosses who had plenty to add to my world while teaching me plenty about lifting one another up. To say she's been instrumental in helping TURN and even me blossom, is a huge understatement.
Despite our growth and success, earlier this year Seo had an epiphany and realized TURN still wasn't her dream. She had a longing desire to go in a different direction. She wanted to become a life-coach and help with personal development, and teach fewer group classes. We worked together to make that happen. We downsized her schedule. She was gracious enough to extend her exit and stay on while I could find the right time and courage to leave my own journalism career to take care of the fitness studio I birthed but hadn't really been able to watch grow.
And that brings us to now. With the end of the year upon us, and Seo's business quickly expanding and my new found career as a full-time girl boss well underway - we think the time is right for us to begin our separate entrepreneurial journeys.
Seo will teach just four more classes at TURN in December. Her last one on the 27. Please join us in wishing her well in this next chapter of her career and growth. Let's max out attendance in those classes and show her our appreciation for helping create Richmond's friendliest fitness studio and helping cultivate and train many of our current and future fitness instructors along with just being an amazing friend.
About the Author
Sandi Cauley is a small business owner, fitness instructor, dancer and retired broadcast journalist. She operates Turn Cardio Jam Studio in Richmond, VA (founded in 2015) with goals to mesh dance + fitness and connect others with some of their youth. She is also a 3 x boy mom, a Tejana, a wannabe